Director of Influencer Activations
- Req. Number: R29090
- Posted Date: 5/20/2025
- Address: 3900 Dallas Pkwy
- City, State: Plano, TX
- Postal Code: 75093
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Join Our Team
As part of our Cinemark Universe, you'll discover fun opportunities with real growth potential and plenty of perks. With 500+ theatres and nearly 6,000 screens; we're truly a global presence of 20,000 movie lovers working together to make unforgettable experiences.
Role Summary:
The Director of Influencer Activations will have a shared passion for cinema and social content. This person will lead our efforts in developing creator-led strategies while identifying influencers to execute content that promotes Cinemark’s movie going experience in authentic and breakthrough ways.Responsibilities:
- Lead end-to-end influncer campaigns and evergreen content from planning to execution.
- Stay up-to-date on the latest industry trends, emerging platforms mechanics, and influencer best practices to ensure content is authentic and relevant.
- Collaborate with marketing, social and creative teams to ensure cohesive messaging.
- Identify influencers across platforms and vet them to ensure the unity between Cinemark’s brand, the creators brand, and their audience.
- Manage budgets, timelines, set performance goals and brief creators while using data to track results and write wrap reports that optimize and identify keys to success.
- Continue ongoing relationships with influencers, talent agencies, and other key stakeholders to build trust & partnerships.
Requirements:
- Creative and innovate thinker who can drive results in a fast-paced environment.
- 7+ years of experience working in influencer marketing at an agency, for a brand, or as a creator.
- Experience with industry-based software such as Captive8, Creator IQ.
- Solid network of established and emerging creators to partner with.
- Working knowledge of creator compensation rates and strong negotiation skills to secure mutually beneficial partnerships.
- Stay consistent in research of emerging platform and creator trends.
- Fearless presentation skills with the abiltiy to build decks, reports and share with conviction.
Benefits Available:
At Cinemark, we believe every team member should feel like a hero. Each career comes with a variety of blockbuster benefits for both hourly and salaried team members.
- Employee Discount
- 401(k) Matching*
- Growth Opportunities
- Education Assistance*
- Health Benefits*
- Parental Leave*
- Paid Time Off*
*Benefits may vary by career category, so be sure to check the specific details on our career site.
DISCLAIMER: This job description is intended only as a general guideline of your duties and responsibilities at Cinemark and is not a legally binding contract. Cinemark reserves the right to amend, change or terminate the job description, as it deems appropriate. Any change amendments, or modifications may be implemented even though they have not been communicated, reprinted or substituted in this job description.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Cinemark is an Equal Opportunity Employer
